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Email Marketing software EM1: How it works
EM1 makes Email Marketing actions easy, precise and profitable from a price quality ratio point of view.
It is composed of three tools, which can only be used with a standard browser with an
Internet connection:
Database – to organize data and requests current customers and prospects send
via the webform. The database structure can be customized according to the company’s needs.
The database is resident on the Internet: the
request for information and/or the newsletter subscription is automatically inserted into the
database in real time. No manual intervention is required. The database can only be accessed
with a login and password.
Mailer – to manage and send automatic email messages to current customers and prospects in the database. You can select
the recipients, according to preferences expressed during the subscription or any other field of the database.
Monitoring system – it makes
monitoring Email Marketing actions'
results fast and easy in real time, showing the number of users who opened and clicked the different links
in the
message.
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