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How to do Online Word of
Mouth Marketing to increase sales
Milan,
April 14, 2008
10.00 a.m./1.00 p.m.
Individual Fee: Euro 300,00 + VAT 20%
Instructor: Eugenio La Mesa
Eugenio La Mesa (blog)
is considered to be one of the main Online Marketing experts by the
many international companies he works for;
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Co-founder of
Salesware,
Co-author of:
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"Selling and buying on the Internet”, published by Sperling &
Kupfer,
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the Email Marketing
column on Microsoft
website,
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the Email Marketing
column in the marketing newsletter Mkt.
INTRODUCTION Traditional advertising (tv,
press, radio) is useful to inform
but less effective to sell, and in most cases it is not enough.
72% of people relies on Word of Mouth for their purchasing
decision of product and services, asking suggestions to friends
and colleagues.
Word of Mouth has always been used among
friends,
but thanks to the Internet it increases exponentially!
Companies can plan Online Word of Mouth Marketing
campaigns to give their customers mot reasons to talk of their product
end services, and to speed the word of mouth process.
GOALS OF THE OF THE COURSE To
show Word of Mouth Marketing trends, providing statistics based on which results can be
achieved.
Gives you the necessary skills to plan and
manage a successful Online Word of Mouth Marketing strategy.
Technical skills are not required to attend the class.
COURSE OUTLINE
How "user generated
content" is radically changing communication.
Definition and examples
of Online Word of Mouth Marketing and Viral Marketing.
Opportunities for
companies and the results that can be achieved.
How to choose the "Tell a friend" software
to be added to your web site.
Integration
with Email Marketing.
Integration
and synergies with the other Online Marketing activities.
Technological
side of Online Word of Mouth Marketing campaigns.
Mistakes to avoid.
Case histories.
Questions and answers.
Click here to ask for information.
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