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Salesware - Email Marketing Solutions

Services, software, training and consultancy to sell, do branding, build customer and reseller loyalty and improve your ROI through Email Marketing

 

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Why us
The 10 main reasons to choose 
our consultancy


1) We specialize 100% in Email Marketing  

2) Since 2000 we have been providing Email Marketing services 

3) We have technological expertise, communication competence, marketing/sales expertise with the combined business experience of Adriana Galgano (Ottantaventi) and Eugenio La Mesa (Publisoft)

4) We provide a full service, software, consultancy, training, text writing and HTML composition for newsletters

5) We have many international customers 

6) How to use email marketing to achieve your sales goals, to cross sell and up sell, to acquire new customers and to build their loyalty 

7) The delivery of a report within 2 weeks with the analysis study, the action plan and the checklist to improve your ROI and the results with practical and customized suggestions based on our many years experience 

8) Our consultancy is delivered by telephone, email and chat from our office. An initial telephone call is sufficient

9) eStrategy Team of Email Marketing experts with many years international experience coordinated by Eugenio La Mesa

10) You can ask the eStrategy Team 5 questions by email, chat and telephone after the report delivery



1) WE 100% SPECIALIZE IN EMAIL MARKETING
 
Our activity exclusively focuses on Email Marketing. Since 2000 we have been developing a specific know how used daily by companies of international importance. 



2) SINCE 2000 WE HAVE BEEN PROVIDING EMAIL MARKETING SERVICES 
Since 2000 we have been providing Email Marketing services when the first companies started using this powerful and effective marketing tools. We have constantly monitored their evolution and we have been improving our software constantly as well as providing new services in order to meet the market’s new requirements




3) TECHNOLOGICAL EXPERTISE, COMMUNICATION COMPETENCE, MARKETING/SALES EXPERTISE WITH THE COMBINED BUSINESS EXPERIENCE OF ADRIANA GALGANO (OTTANTAVENTI) AND EUGENIO LA MESA (PUBLISOFT)
Salesware was founded with the combined expertise of :

  • Ottantaventi, active in the field of sales consultancy and training since 1973 as well as sales, marketing and communication;

  • Publisoft, a Microsoft Certified Partner company, has been dealing with multimedia technologies and interactive applications on the Internet since 1985. In 1997 Publisoft won the Microsoft prize for the most innovative solution on the Internet.

    To create the perfect balance of business experience and expertise in their respective markets. 

 
Co-founders of Salesware are Adriana Galgano (OTTANTAVENTI) and Eugenio La Mesa (PUBLISOFT - blog). They are co-authors of:

  • 'Selling and buying on the Internet', published by Sperling and Kupfer, at its third edition,

  • the Email Marketing column on the Microsoft website,

  • the Email Marketing column in the marketing newsletter Mkt.


4) WE PROVIDE A FULL SERVICE, SOFTWARE, CONSULTANCY, TRAINING, TEXT WRITING AND HTML COMPOSITION FOR NEWSLETTERS
We satisfy your Email Marketing needs with: 

  • the EM1 software,

  • strategic consultancy, 

  • our half-day open courses, 

  • newsletter text writing and HTML newsletter composition (texts supplied by our customers).


5) WE HAVE INTERNATIONAL CUSTOMERS
Customers of International importance use our services; we do Email Marketing actions in different countries using various languages


6) HOW TO USE EMAIL MARKETING TO ACHIEVE YOUR SALES GOALS, TO CROSS SELL AND UP SELL, TO ACQUIRE NEW CUSTOMERS AND TO BUILD THEIR LOYALTY
We provide practical and substantial suggestions, from our many years international experience, on how to use Email Marketing to sell, to cross sell, to up sell, to build customer and reseller loyalty and acquire new customers. 


7) THE DELIVERY OF A REPORT WITHIN 2 WEEKS WITH THE ANALYSIS STUDY, THE ACTION PLAN AND THE CHECKLIST TO IMPROVE YOUR ROI AND THE RESULTS WITH PRACTICAL AND CUSTOMIZED SUGGESTIONS FROM OUR MANY YEARS EXPERIENCE 
To improve your ROI and to use email more effectively to sell, at the end of the end of the consultancy we provide you with  a report, written by our eStrategy Team of experts, with the action plan of things to do and the checklist of practical and customized suggestions, that you can use at a meeting with your colleagues to decide how to implement the proposed modifications.


8) OUR CONSULTANCY IS DELIVERED BY TELEPHONE, EMAIL AND CHAT FROM OUR OFFICE. AN INITIAL TELEPHONE CALL IS SUFFICIENT 
Our consultancy starts with an initial telephone call. Afterwards all our job is done by telephone, email and chat from our office. 


9) eSTRATEGY TEAM OF EMAIL MARKETING EXPERTS WITH MANY YEARS INTERNATIONAL EXPERIENCE COORDINATED BY EUGENIO LA MESA
The report is written by an eStrategy Team of Email Marketing experts with many years international experience coordinated by Eugenio La Mesa (blog). Eugenio La Mesa is co-founder of Salesware, co-author of “Selling and buying on the Internet” and of the Email Marketing column on the Microsoft website and in the marketing newsletter Mkt7.


10) YOU CAN ASK  THE eSTRATEGY TEAM 5 QUESTIONS BY EMAIL, CHAT AND TELEPHONE AFTER THE REPORT DELIVERY
After the report delivery, you can ask the eStrategy Team of experts 5 questions on the consultancy topics by telephone, email and chat. 


 
Subscribe to our free Newsletter!

We update you with: 
  • our suggestions to increase your newsletter effectiveness and improve your ROI,

  • special promotions dedicated to the subscribers,

  • information and research on Online Marketing,

  • recent posts to Eugenio La Mesa's blog.



 

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