FAQ - Consultancy: Email Marketing strategy audit

Define

Create

Select

Compose

Monitor 

Email Marketing ROI More Than Double Other Online Marketing

+141% of email marketing adoption of main retailers

Lack of customer data and analyzing results greatest challenges for email marketers

Consumers consider email necessary

Online political ad spend going to email, not ads

B2B Marketing online: trends and tactics, online ad spending up 26,9% in 2006

Email Marketing stats, facts and metrics - metrics 2.0 quick pack

"Send to a Friend" Benchmark Study

Retail Email subscription benchmark study

Reputation more important than content for email delivery

Email relevance and targeting more than creative drives sales, says Jupiter research

Retail "welcome email" benchmark study

Image suppression in B2C mail newsletters

Affluent consumers buy electronics online, using email newsletters in the research process

E-Mail creativity is important to increase results

2006 Marketing spending in the US is falling

eRoi Email Addiction Survey: 90% read email five days a week

Testing emails offering services

Email marketers have yet to adopt best practices

Email marketing most important for online retailers, 95% is spending the same or more than 2005

VerticalResponse Trend Watch Q1-2006, email benchmark by industry and list size

Viral marketing and e-mail forwarding, very effective synergy

Have a strategy to grow your newsletter email list

Industrials use online and email marketing

Email marketing most effective vehicle to promote restaurant business

33% of college students spend more time with the Internet than any other media

E-Mail benchmark rates by industry

eROI: Home and work users have different preferences

E-Mail plus Word-of-Mouth: a Marketing revolution

Catalogs continue to shift online

E-mail marketing most popular method by small business

When Americans buy…they go online first

Study finds retailers can do more to continue the relationship

Maximizing E-mail acquisition - effective e-mail registration tactics for retailers

ExactTarget 2005 Response Rate Study: Email list size best predictor of open and click-through rates

Best Practice not practiced?

Email again key to holiday purchases

Email subscribers want more control

Epsilon Interactive research shows gains in consumer confidence as Email Marketing landscape matures

Opt-In commercial emails and online ads are highly effective sales channels

Jupiterresearch: email marketing is growing while spam is shrinking

Viral Marketing and Email Marketing

Consumers request information by e-mail. Unfortunately, many do not get what they ask for

DoubleClick sixth annual Consumer Email Study shows email as an integral part of consumer lifestyle

Forrester: B2B Marketers Shift Budgets to Online

Email list growth healthy, according to ExactTarget study

75% of web users are online shoppers

70% of US marketing executives plan Email Marketing in 2005

2005 AD:TECH study results: Internet marketers reveals email to in-house list the best online tactic

Consumers are more likely to open messages based on familiarity with the sender

For Email Marketing, what's the best day?

Silverpop releases Phase II of "2005 Retail Email Marketing Study"

Direct Marketers head for the net

Email outscored catalogs as a motivation to bring shoppers to a direct marketer’s Web site

CSO insights"Executive Report: target marketing priorities analysis"

65% of US employees spend 1 to 3 hours a day reading email

eROI: picking the best day to send by list size

Jupiter Research finds targeted email marketing campaigns can generate nine times more revenue than broadcast mailings

Best email marketers have better results following best practices

DoubleClick Third Annual “Touchpoints” Study Shows Continued Influence of Online Media in Purchase Process

U.S. companies are increasing sales by sending more email to customers and prospects abroad

80% of UK Marketers plan to use Email Marketing more in 2006; B2B and B2C different uses, the same challenges

Email part of every day life

Simple changes in registration forms give better results

Email Marketing budgets are increasing while traditional advertising decreases

71% of US on line advertisers used Email Marketing in 2004 both for retention and acquisition using in- house list; targeting and content more important then ever

68% of retailers are expanding their Email Marketing because of high ROI. Email Marketing is also an effective way to communicate with customers; higher frequency = higher response rate = higher conversion rate

25% increase in the conversion rate revenues per email delivered in respect of a year before

Email newsletter still growing, stable clicks, subscribers and budget still growing 

A higher number of links in the newsletter generates higher click through rates

Email Marketing sales in outsourcing are 4 times higher than having the Email Marketing software in-house

Definition of Email Marketing  

From Permission to Precision Email Marketing 

Newsletter  

The Email Marketing campaign  

Mistakes to avoid 

Glossary  

How to retrieve the email addresses 

Anti-spam filters  

Building loyalty or recruiting acquisition? 

Doing branding with Email Marketing 

How to measure the results of Email Marketing actions 

Do it in-house or outsource it?  

How to improve the results of the newsletter: readability 

How to increase the effectiveness of the newsletter: attachments 

How to create and manage your own database

Benefits of regular email communication with customers and resellers

What content to communicate in email newsletters

How to use Email Marketing successfully: 7 suggestions from Adriana Galgano and Eugenio La Mesa

Synergies and opportunities for Sales and Email Marketing

The importance of targeting your newsletters to have better sales results