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Email Marketing: statistics
Listed by date, you can find some research on email use among
Internet users and on Email Marketing use among companies.
(click on the title to read them); read Eugenio La Mesa's comments
and suggestions in the "Research
and Trends" category of his blog.
Email
Marketing ROI More Than Double Other Online Marketing
01/25/07 Direct
Marketing Association +141%
of email marketing adoption of main retailers
01/15/07 Email data source Lack
of customer data and analyzing results greatest challenges for email
marketers
12/12/06 Silverpop Consumers
consider email necessary
12/11/06 Bluestreak Online
political ad spend going to email, not ads
12/01/06 PQ Media B2B
Marketing online: trends and tactics, online ad spending up 26,9% in 2006
11/30/06 eMarketer
Email
Marketing stats, facts and metrics - metrics 2.0 quick pack
11/29/06 Metrics 2.0
"Send
to a Friend" Benchmark Study
11/28/06 RetailEmail
Retail
Email subscription benchmark study
11/22/06 RetailEmailReports
Reputation
more important than content for email delivery
11/21/06 Return Path
Email
relevance and targeting more than creative drives sales, says Jupiter
research
11/20/06 Jupiter Research
Retail
"welcome email" benchmark study
11/16/06 RetailEmailReports
Image
suppression in B2C mail newsletters
11/15/06 Epsilon
Affluent
consumers buy electronics online, using email newsletters in the research
process
11/14/06 BIGresearch and Home Electronics Journal
E-Mail creativity is important to
increase results
11/07/06 Silverpop
2006
Marketing spending in the US is falling
11/06/06 Blackfriars Communications
eRoi
Email Addiction Survey: 90% read email five days a week
10/17/06 eROI'
Testing
emails offering services
10/12/06 Marketing Experiments Journal
Email
marketers have yet to adopt best practices
10/11/06 EmailLabs'
Email
marketing most important for online retailers, 95% is spending the same or
more than 2005
10/10/06 Webtrends
VerticalResponse
Trend Watch Q1-2006, email benchmark by industry and list size
10/04/06 VerticalResponse
Viral
marketing and e-mail forwarding, very effective synergy
10/02/06 MarketingSherpa Have
a strategy to grow your newsletter email list
09/29/06 Silverpop Industrials
use online and email marketing
09/26/06 GlobalSpec Email
marketing most effective vehicle to promote restaurant business
09/25/06 Constant Contact
33%
of college students spend more time with the Internet than any other media
09/22/06 BurstMedia
E-Mail benchmark rates by
industry
09/01/06 Harte-Hanks/Postfuture
eROI: Home and work users have
different preferences
08/31/06 eROI E-Mail
plus Word-of-Mouth: a Marketing revolution
08/30/06 eMarketer Catalogs
continue to shift online
06/22/06 Oxbridge Communications E-mail
marketing most popular method by small business
06/19/06 Constant Contact When
Americans buy…they go online first
05/12/06 Burst Media
Study
finds retailers can do more to continue the relationship
04/12/06 Silverpop
Maximizing
E-mail acquisition - effective e-mail registration tactics for retailers
04/05/06 Jupiterresearch
Exact
Target 2005 Response Rate Study: Email list size best predictor of open and
click-through rates
03/31/06 Exact Target
Best
Practice not practiced?
03/29/06 Direct
Email
again key to holiday purchases
03/16/06 Return Path
Email
subscribers want more control
03/15/06 Truverse Epsilon
Interactive research shows gains in consumer confidence as Email Marketing
landscape matures
03/13/06 Epsilon Interactive
Opt-In
commercial emails and online ads are highly effective sales channels
03/09/06 Lyris
Email
Marketing is growing while spam is shrinking
03/08/06 Jupiterresearch
Viral Marketing and Email
Marketing
02/08/06 Sharpe
Consumers request information by e-mail. Unfortunately, many do not get what
they ask for
02/06/06 Quiris
DoubleClick
sixth annual Consumer Email Study shows email as an integral part of
consumer lifestyle
02/01/06 DoubleClick
Forrester: B2B Marketers Shift Budgets to Online
11/30/05 Forrester
Email
list growth healthy
11/23/05 Exact Target
Picking the best day to send by list size
11/18/05 eROI 75%
of web users are online shoppers
11/17/05 Burst! Media 70%
of US marketing executives plan Email Marketing in 2005
11/12/05 CMO Magazine
2005 AD:TECH study
results: Internet marketers reveals email to in-house list the best online
tactic
10/22/05 Marketing Sherpa Consumers
are more likely to open messages based on familiarity with the sender
10/22/05 Return Path Double
Click Q2 2005 email marketing report, open rates are declining
10/22/05 DoubleClick For
Email Marketing, what's the best day?
10/03/05 ExactTarget
Silverpop
releases Phase II of "2005 Retail Email Marketing Study"
09/30/05 Silverpop
Direct
Marketers head for the net
09/28/05 Direct Magazine Email
outscored catalogs as a motivation to bring shoppers to a direct marketer’s
Web site
09/28/05 Decision Direct 65%
of US employees spend 1 to 3 hours a day reading email
09/15/05 Information mapping
Jupiter Research finds targeted email marketing campaigns can generate nine times more revenue than broadcast mailings
08/16/05
Jupiterresearch
Best email marketers have better results following best practices
07/12/05 Bluestreak
DoubleClick Third Annual “Touchpoints” Study Shows Continued Influence of Online Media in Purchase Process
07/11/05
DoubleClick
U.S. companies are increasing sales by sending more email to customers and prospects abroad
06/28/05 Direct Marketing Association
80% of UK Marketers plan to use Email Marketing more in 2006; B2B and B2C different
uses, the same challenges
06/06/05 Adestra
Email part of every day life
05/31/05 America Online
Simple changes in registration forms give better results
05/05/05 Silverpop
Email Marketing budgets are increasing while traditional advertising decreases
05/03/05 Forrester
71% of US on line advertisers used Email Marketing in 2004 both for retention and acquisition using in- house
lists; targeting and content more important then ever
04/23/05 E-Mail Marketing: How to Improve ROI by eMarketer
68% of retailers are expanding their Email Marketing because of high ROI. Email Marketing is also an effective way to communicate with
customers; higher frequency = higher response rate = higher conversion rate
04/13/05 Internet Retailer
25% increase in the conversion rate revenues per email delivered in respect
to the previous year
11/28/04 Email Trend Report by DoubleClick
Email newsletter use still growing, stable clicks, subscribers and budget still growing
11/04/04 Email Metrics Survey 2004 by MarketingSherpa
A higher number of links in the newsletter generates higher click through rates
10/06/04 EmailLabs
Email Marketing sales in outsourcing are 4 times higher than having the Email Marketing software in-house
04/29/02 Forrester Research
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