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Email Marketing: statistics
Silverpop
releases Phase II of "2005 Retail Email Marketing Study" - 09/30/05
Read the comment on the results and the suggestions on the blog.
Silverpop releases Phase II of “2005 Retail Email Marketing
Study” which reviews message content and creative design of the email
campaigns of 175 major retailers.
The goal is to help marketers better understand the state of the art
of email marketing and be able to evaluate how their companies’ programs
fit into the overall industry landscape.
KEY FINDINGS
While retailers clearly embrace the power
of email marketing, the study finds many of them have yet to take full
advantage of the technological power and creative potential offered by
the medium.
To capture a greater share of online sales, many marketers need to take
their email programs to a higher, more aggressive and
results-oriented level.
- 95% of the emails had no form of
personalization even as simple as the recipient's name
- 75% of companies positioned their logo prominently above the fold, a best
practice to increase recognition and improve readership
- 25% included discount offers in their emails
- 27% offered no special reasons to buy at all.
The single most-used format for commercial
email messages was the postcard layout--long a staple of traditional direct
mail marketing programs because of its lower cost.
Read the comment on the results and the suggestions on the blog.
To go back to the index of the Email Marketing-statistics section, click here
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