|
Email Marketing: statistics
Email
marketing most effective vehicle to promote restaurant business - 09/25/06
Read the comment on the results and the suggestions on the blog.
Constant Contact has published the 2006
Restaurant Business Outlook survey conducted to 300 U.S. restaurant
owners, most of which are owner/operators of single-location, small business
establishments that have been in business for five years or more.
Internet-based tools emerge as primary
marketing vehicles for small business restaurant owners.
Key
findings
Which of the following marketing vehicles do you use (check all that
apply)?
Email marketing 91%
Print advertising 70%
Direct mail 50%
Yellow Pages 37%
Radio or television advertising 33%
Online advertising- banners, paid search 31%
What would you say is the most
effective vehicle you use to promote your business?
Email marketing 45%
Direct mail 18%
Print advertising 16%
Radio or television advertising 10%
Online advertising- banners, paid search 8%
Use as bonus for employees 3%
Which of the following online
methods do you employ (check all that apply)?
Website 90%
Email promotions 84%
Search engine marketing 26%
Online reservation system 24%
Online advertising 22%
Online loyalty program 16%
Other 8%
What is the biggest challenge for
your business?
Filling seats during slower days or seasons 50%
Building your establishment's brand/reputation 27%
Rising costs 11%
Employee turnover 8%
Competition from other restaurants 8%
How frequently do you send email
messages to your customers?
Daily 2%
Weekly 27%
Bi-monthly 24%
Monthly 30%
Less than once a month 18%
What type of communication do you
use email for?
Holyday/seasonal promotions 68%
Event invitations 66%
Menu Specials 60%
Coupon and discount offers 54%
Community news and events 34%
Loyalty program offers 27%
How do you collect email addresses
from your patrons?
On web site 34%
Comment cards 27%
Business card 17%
In establishment survey 11%
VIP loyalty program 11%
What are the major benefits of
email marketing?
Easiest method of customer communication 41%
Most effective method of customer communication 24%
Ability to send more frequent and timely communication 19%
Less costly than other marketing methods 16%
What percentage of your customers
do you have email addresses for?
11-25 29%
26-50 25%
0-10 21%
51-75 16%
76-100 9%
What are the most profitable
holidays?
December celebrations 50%
New Year’s Eve 36%
Valentine’s Day 32%
Mother’s Day 31%
Thanksgiving 15%
Easter 15%
Father’s Day 3%
Read the comment on the results and the suggestions on the blog.
To go back to the index of the Email Marketing-statistics section, click here
Subscribe
to our free Newsletter!
We update you with:
-
our suggestions to
increase your newsletter effectiveness and improve
your ROI,
-
special
promotions dedicated to the subscribers,
-
information and
research on Online Marketing,
-
recent posts
to Eugenio La Mesa's blog.
|
|
