Email Marketing - Statistics - "Send to a Friend" Benchmark Study

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Email Marketing: statistics

"Send to a Friend" Benchmark Study - 11/28/06

Read the comment on the results and the suggestions on the blog.

The Send to a Friend Benchmark Study of RetailEmail about how retailers are using the “Send a Friend” tactics in their email newsletters.

Key Findings
44% of retailers is using send to a friend (STAF)

Requirements creating unnecessary barriers to usage:
46% required the subscriber’s name
18% also require the subscriber’s email address.

44% included a newsletter subscribe link at the top of the forwarded email.

51% of send-to-a-friend emails contain a privacy statement of some sort at the top of the forwarded email.

8% include a STAF form in their emails, as opposed to a STAF link that leads to a form.

Only one retailer offered the recipients of forwards an incentive to sign up for the newsletter themselves.

Read the comment on the results and the suggestions on the blog.

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