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Email Marketing: statistics
Testing
emails offering services - 10/12/06
Read the comment on the results and the suggestions on the blog.
Marketing Experiments Journal reports that emails offering one
service compared to emails offering a choice of services bring higher
conversions. The test was run with one merchant, using the same email list,
over same time period.
Key findings
Free offer email test
Emails
Conversione rate
Emails with 1 offer 0,1150%
Emails with 4 offers 0,0204%
The email which focused on just one free
service outperformed it by 464 percent.
Read the comment on the results and the suggestions on the blog.
To go back to the index of the Email Marketing-statistics section, click here
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