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Email Marketing: definition
To do Email Marketing means to follow a marketing strategy by using email as a communication channel with:
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present
customers,
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prospects,
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resellers.
It is important to underline that doing Email Marketing doesn’t mean to spam, i.e. sending unsolicited email messages and/or newletters without the recipients permission.
Email Marketing actions are based upon gaining the recipient’s express permission to
advertise. Spamming is illegal under the law on privacy.
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