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Email Marketing: knowledge
To run Email Marketing actions it is necessary to have the know-how on:
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goal definition
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the choice of the
software
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how to use Email Marketing to
build customer and reseller loyalty, acquire new
customers and cross sell and up sell
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the choice of the
target
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the text
composition and the choice of the links (a different action than writing
the letter, because an email message has also technological aspects)
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the html page
creation, often a newsletter with colors and images is
sent
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the choice of the newsletter
subject, which strongly influences results because it is the first thing people read when an email is
received
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how often
to send communications to
customers, resellers and prospects
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which
day and at what time to
send
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result
monitoring
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follow-up by telephone
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mistakes to
avoid
etc., etc.
All this information is delivered to EM1 customers through
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Email
Marketing – Customer Area, the reserved area for
Salesware website
customers,
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our Email Marketing
consultancy, before, during and after each delivery.
Subscribe
to our free Newsletter!
We update you with:
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our suggestions to
increase your newsletter effectiveness and improve
your ROI,
-
special
promotions dedicated to the subscribers,
-
information and
research on Online Marketing,
-
recent posts
to Eugenio La Mesa's blog.
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| Read the recent posts to the
blog: |
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