|
|
|
Email Marketing: how to do
it
STRATEGIC PLANNING
Email Marketing gives excellent results if actions are carefully planned,
goal definition, editorial plan (which means when to send newsletters, with which contents and
to what target) and the definition of the company processes.
INTEGRATION WITH THE WEBSITE
An Email Marketing action (a marketing action whose length, goal, commercial
proposal, communication, recipients and follow up have been pre-set)
needs to be integrated with the website.
The email message has summarized news and links to full-length news articles
on the company’s website.
GATHERING EMAIL ADDRESSES
It is necessary to gather customers' and prospects' email addresses and to
gain their
permission (opt-in) to send newsletters.
To do this, you can:
-
call them
directly to get
them
-
have a newsletter
subscription form on your
website
-
have a specific field in the
events, trade fairs and feedback forms.
Subscribe
to our free Newsletter!
We update you with:
-
our suggestions to
increase your newsletter effectiveness and improve
your ROI,
-
special
promotions dedicated to the subscribers,
-
information and
research on Online Marketing,
-
recent posts
to Eugenio La Mesa's blog.
|
|
|
| Read the recent posts to the
blog: |
|
|
|
