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Email Marketing: glossary
Branding
All activities to differentiate and promote the company’s brands.
Campaign
An Email marketing action whose length, frequency, objective, commercial proposal,
communication and recipients are set.
Click Through (CT)
Ratio between the number of people who clicked on a message link and the number of people who received the email message.
Email Marketing
To follow a marketing strategy by using email messages as a communication channel with current customers
and resellers, and prospects.
Netiquette (Network Etiquette)
Principles, rules and guidelines for behaving properly online. It has spontaneously developed among Internet users over the years.
Newsletter
Free email message delivered on a regular basis to a group of subscribers with relevant information on a topic of interest to them.
Opt-In (Permission Marketing)
Newsletter subscription feature. The subscriber agrees to receive communications.
Opt-Out
Newsletter subscription feature. The user address has been iserted into the email list without his permission. The email message he receives has a mechanism by which he can ask to be removed from the email list. The Opt Out feature, according to the Netiquette, is spamming.
Permission Marketing
Coined and defined by Seth Godin, permission marketing is a marketing strategy
where permission is granted by the customer to communicate with him. The consumer will pay more attention to
the message because he granted permission.
Precision Email Marketing
To comunicate with precision regarding the recipient’s interests.
Spamming
To send unsolicited email messagges or newsletters.
Target
A group of prospects classified by product or service.
Web Form
A form to request info and/or subscribe to newsletters, resident on a website
which a customer can fill in and send to the company directly from the website.
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