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Email Marketing: benefits
The most recent surveys and our own experience show that Email Marketing is an integral part of
a companys’ marketing activities.
In
fact Email:
-
allows
you to
build customer and reseller loyalty, acquire new customers, do sales support actions,
cross sell and up sell.
-
has a Return On Investment
(ROI) higher than any other media (press, television, radio, direct marketing), according to
the Direct Marketing Association
research.
-
allows
you to monitor the email delivery result in real time, knowing
the number of recipients and who opened the message and clicked its
links.
-
reaches
approx.90% of the final result within 3 working days
of the delivery, with a
peak during the first hours of the first day for those who
run Email Marketing actions at regular intervals.
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is easy
to use.
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is fast; a study
by Inverse Network Technology shows that 91% of email messages get to their final destination in 5 minutes, 5% in 30 minutes, 1% in 60 minutes and 3% in
12 hours.
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has an
excellent cost/performance ratio.
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is reliable. The above mentioned study shows that in 95% of cases the users'
access the Internet Providers services, to send and receive email
messages, without
the need to try a second time.
-
it allows you to
quickly and easily identify undeliverable addresses and, therefore, to find a
solution.
Email Marketing actions, if well
done, reach a Click Through (the ratio between the number of people who clicked on the message links and the number of people who received the
email) of 8% (source: Double Click Email Trend Report, average
2002-2004).
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your ROI,
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special
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information and
research on Online Marketing,
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recent posts
to Eugenio La Mesa's blog.
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